Big Wheel is a strategic advisory firm working with governments and leading organisations.

Established over a decade ago, we operate internationally, with particular experience in Europe and the Middle East.

We define how strategy is articulated, communicated and delivered, ensuring it is grounded in insight, clearly understood and executed at a world-class level.

With deep expertise in tourism, sport and the experience economy, we combine evidence-based insight with strategic narrative and high-value digital platforms and content.